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Dare Iced Coffee plays on storytelling tropes in social campaign

Dare Iced Coffee plays on storytelling tropes in social campaign March 12, 2021 12:48 When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track. A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.   Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is on a mission to fix those daily brain fails, no matter how big or small. We’re excited to share a campaign that shows exactly why Dare is the leading Iced Coffee brand in Australia.”

Dare Iced Coffee launches new Brain Fail Tales campaign via Hardhat

This is the Brain Fail Tale of Anonymous Vomitus. No matter the idea, the agency or client When an ad was posted, his fingers couldn’t keep quiet. They itched to write a comment, something clever, but cruel “Been done before hack – go back to Award School” This post was no different, Anonymous Vomitus thought A guy talking to camera, out of 10, this gets nought! He fired off his comment, eager to cause some pain But he was typing without thinking, and mistakenly revealed his real name. When your tale’s lost the plot, a Dare fix’ll fix it! ‘Brain Fail Tales’ is the new campaign for Dare Iced Coffee from independent creative agency, Hardhat.

Смягчению коронавирсуных ограничений рады не все: привыкли вставать, когда захочется

Смягчению коронавирсуных ограничений рады не все: привыкли вставать, когда захочется
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Dining In/Out (03/04/21) | BusinessWorld

Creamy Caramel Floats SKM Host Suzi Entrata-Abrera World Explorations Tokyo Vivalto Lungo Spiral celebrates Japanese Spring Festival SOFITEL Philippine Plaza’s Spiral welcomes the bloom of Spring in the Land of the Rising Sun with a series of gastronomic engagements that will immerse connoisseurs in the rich history and traditions of Japanese cuisine. Throughout March, Spiral features Japanese master chef Masahiro Mizumoto as he prepares bespoke menus for an exclusive sake dinner, sake and cheese masterclass, and Japanese cooking class. Mr. Mizumoto brings more than 35 years of culinary experience which he gained from working in Japanese fine dining restaurants in his hometown Fukuoka. Now Sofitel Philippine Plaza Manila’s resident Japanese master artisan, he heads Spiral’s Japanese atelier and curates the Japanese menu for hotel banquets and events. The Sake Dinner will be held on Mar. 11 at the Indulgence, Decadence, and Epicure Private Rooms, featuring a six-course Japan

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