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Tom Smithies 1622012169,1622012269
YOU have to read a little way down the press release announcing a radical broadcast deal for Australian professional football to get to one of its most interesting points.
As part of the five-year tie-up between the Australian Professional Leagues and US giant VIACOM CBS, the latter has acquired a minor stake in the former – becoming a shareholder as well as a partner.
It might seem an insignificant point, but culturally it is anything but. It positions the A-League and Westfield W-League with a broadcast giant that has a vested interest in promoting the competitions, in building an audience and sharing in their growth.
Klubovima se dijeli ukupno 250 lopti glas-slavonije.hr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from glas-slavonije.hr Daily Mail and Mail on Sunday newspapers.