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Kendall Jenner’s 818 Tequila eyes global expansion 4th August, 2021 by Kate Malczewski Reality TV star Kendall Jenner’s 818 Tequila brand has revealed plans to roll out internationally within the first half of 2022 with a luxury-focused strategy. The 818 range features blanco, reposado and añejo expressions Jenner, who rose to fame through the TV show Keeping Up with the Kardashians, launched 818 in May in her home state of California. The Tequila is now available in several other US states as well, including Nevada, Texas, New York, New Jersey, Georgia and Florida.  Mike Novy, chief executive of 818 Tequila, said the business aims “to have full national distribution as soon as that’s possible”. It secured a distribution deal with Southern Glazer’s Wine & Spirits back in May.

New yorkUnited statesHong kongNew jerseyCity ofUnited kingdomMike novyBehati prinslooKendall jennerAdam levineGeorge clooneyRita oraSouthern glazerSpirits businessNorth americaRock johnson