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Press release content from PR Newswire. The AP news staff was not involved in its creation. Mission North Launches Corporate Reputation Practice March 15, 2021 GMT SAN FRANCISCO and NEW YORK, March 15, 2021 /PRNewswire/ Mission North today announced the launch of its Corporate Reputation Practice, a new unit dedicated to preparing high-growth science and technology companies for the changing reputational forces shaping their future. Mission North Senior Vice President Rachael Cassidy will lead the studio alongside Co-CEO Bill Bourdon and Senior Vice President Melissa Musiker. 2020 was a tipping point for technology companies that will forever change how they operate, communicate with their stakeholders, and respond to external events. Employees now wield more influence over business decisions than any other constituency. A polarizing political climate and social unrest following the murder of George Floyd have left many corporate leaders uncertain about if, when and how to take

New yorkUnited statesSan franciscoJason aldermanMelissa musikerRachael cassidyGeorge floydPrnewswire missionInternational public affairsMission north corporate reputation practiceMission north senior viceMcdonald corporationLife sciences practice lead melissa musikerCorporate reputation practiceNorth senior vice president rachael cassidySenior vice president melissa