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A project promoting domestic tourism in Peru, an initiative for travelers to immerse in the Maasai community in Tanzania, an innovative marketing project from Amsterdam and an application promoting Eu A project promoting domestic tourism in Peru, an initiative for travelers to immerse in the Maasai community in Tanzania, an innovative marketing project from Amsterdam and an application promoting European tourism were the winners of the 11th UNWTO Awards for Excellence and Innovation in Tourism (Madrid, Spain, 28 January 2015). The UNWTO Ulysses Awardees for Innovation, distinguished in four categories, were: a) UNWTO Ulysses Award for Innovation in Public Policy and Governance: Domestic Tourism Promotion Initiative “Y tú, qué planes?”, Commission for the Promotion of Exports and Tourism – PromPeru (Peru)

Noord hollandEduardo fayos solTaleb rifaiDomestic tourism promotion initiativeAfrican footprint coInternational tourism trade fairEuropean travel commissionPublic policyIsoitok camp manyaraNon governmental organizationsVisit amsterdamAmsterdam marketingVisit europePad appEuropean travelTourism policy