At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
Midol’s new campaign urges people who menstruate to stop apologizing for what is completely normal. With the new spot, featuring a diverse cast of real menstruators sharing their experiences, the brand hopes to contribute to a larger conversation surrounding period and body positivity.
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The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum s A Week in Creative email briefing. Sign up here.
Pepsi’s hidden logos ‘prove’ that it goes better with burgers than Coke
Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week.
And so, the pick of this week is Tracked by Apple. The ad is an eye-opening representation of the intrusions that pass unnoticed in our everyday lives by reimagining app trackers not as nebulous digital algorithms, but the flesh and blood cashiers, waiters and tradesmen with whom we place our trust.