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/PRNewswire/ KISS co-founder & frontman, best-selling author and Rock & Roll Hall of Famer PAUL STANLEY has spent the last few years developing a project.
Crystal Star branding
Wink’s branding for Crystal Star gives a nod to the timeless heritage of this Minnesota-based herbal supplement company.
Responses by Wink
Background: We rebranded a heritage herbal supplement company. Crystal Star approached Wink to help update its brand after 40 years of neglecting marketing and branding initiatives. We partnered with Roundpeg Consulting to re-examine and define the Crystal Star brand for better consumer positioning for growth. The insights revealed that when it comes to health, there’s an active population of people who are not only curious and proactive, but who also seek out alternative and non-traditional elements to incorporate into their wellness journey.