James Buck Joe Gaetani and Seth Neary of Driven Studio Driven Studio isn’t famous, but its clients are. The Burlington-based creative team does video production, photography, graphic design and copywriting for some of Vermont’s biggest brands. The mouth-watering grilled cheese video on Cabot Creamery’s Instagram? Driven made that. The blog post about racial justice Ben & Jerry’s shared with its 8.7 million fans on Facebook? Yep, that too. Driven partners Joe Gaetani and Seth Neary are as hard-working and determined as their company name suggests. The pair met in 2007 while freelancing for Cabot: Neary as a graphic designer; Gaetani as a videographer. United by their work ethic and an interest in adventurous recreation the two soon began sharing office space.
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