Garnier Whole Blends is making a major buzz with its new campaign.
The beauty brand is celebrating the launch of its new Whole Blends Sulfate Free hair care line with a campaign that stars newly appointed brand ambassador and creative director, Drew Barrymore.
Barrymore first came onto the brand’s radar via social media, where she expressed her love for the Legendary Olive Oil shampoo and conditioner via the #BeautyJunkieWeek series on Instagram.
“We are delighted to welcome Drew to the Garnier brand. Together we have thrown out the rulebook when it comes to haircare advertising, creating a truly fresh approach which we hope connects with our consumers,” Adrien Koskas, global brand president for Garnier said. “Drew’s involvement has been phenomenal, both because she genuinely loves the products and also because of her creative input in the campaign.”
Garnier Whole Blends Announces Drew Barrymore as Brand Ambassador
DREW x GARNIER CO-CREATE A PIONEERING NEW HAIRCARE CAMPAIGN SET TO CREATE REAL BUZZ
Drew Will Make Her Debut as Garnier Whole Blends U.S. Brand Ambassador on The Drew Barrymore Show on February 10th 2021
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NEW YORK, Feb. 10, 2021 /PRNewswire/ Drew Barrymore and the beauty brand Garnier have co-created a pioneering new campaign, set to create real buzz for the brand s latest Whole Blend s Sulfate Free haircare range.
After discovering Drew was an authentic fan of Whole Blends on Instagram, Garnier joined forces with the Hollywood sweetheart. For the first time ever, the brand has enlisted a celebrity as both a Brand Ambassador and Creative Director.
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