By John Glenday-12 March 2021 10:25am
Aldi has signed an expanded sponsorship deal for Channel 4’s flagship bakery show
Discount grocery chain Aldi is going all-in on its embrace of Channel 4’s Bake Off franchise by agreeing to an expanded sponsorship package that includes a sweet selection of spin-off and one-off specials.
Continuing its broadcast sponsorship of The Great British Bake Off, Aldi will now put its mitts around the full panoply of the channel’s baking broadcasts, from An Extra Slice to Junior Bake Off.
What has Aldi agreed?
Having acquired a taste for Channel 4’s Great British Bake Off as broadcast sponsor, Aldi will extend its relationship for the 2021 season, ensuring its idents will bookend all episodes of the 12th series.
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