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(PRNewsfoto/The Ad Council)
NEW YORK, Jan. 12, 2021 /PRNewswire/ The Ad Council today announced that the organization has raised $37 million of its $50 million goal for a national communications effort to increase confidence in vaccination against COVID-19. Developed in partnership with COVID Collaborative, the initiative will reach key audiences across the country through research-driven creative campaigns, strategic media placements, community outreach and trusted messenger engagement–representing one of the largest public education efforts in history.
Leading contributors to date include Bank of America, Facebook, General Motors, Google and YouTube, the Humana Foundation, NBCUniversal/Comcast, Salesforce, Verizon, Walgreens and Walmart. Significant contributions have also been provided by America s Health Insurance Plans (AHIP), the American Heart Association, the American Medical Association, Ford Motor Company, JPMorgan Chase, the New York Life Foundation, Stanley Black &
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