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Aima-Farhan s upcoming song deemed copy of Wildest Dreams
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Aima Baig shares photos with her forever date
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Updated 12 Jul, 2021 10:07am Sponsored Content
The new range of KalaKola hair colour will make you want to go ash blonde one day and mahogany the next.
Photo: KalaKola
KalaKola’s latest TVC has heads turning toward the gorgeous singing sensation Aima Baig and her vibrant, lustrous locks. As Baig paints the town red in the TVC, we are tempted to “level up” our hair game. from Hazel Blonde to Ash Blonde, Baig showcases KalaKola’s bold new range.
A heritage brand since the 1950s, KalaKola was the first to launch hair colour in Pakistan and is an essential brand for Gen X ers. With the spunky new TVC however, the brand aims to reconnect with younger audiences. They do so by depicting a group of young, hip girlfriends out for a perfect summer drive, having brunch and dancing the night away; highlighting the stunning new range with Baig’s glossy, coloured hair bouncing away to the catchy, upbeat music (sung by Baig herself). Moreover, KalaKola has got its hip theme on point
Senior Fashion Writer The awards had their hit and miss moments but they were hardly the cataclysmic car crash social media would have you think.
A star-studded event taking a place a year-and-a-half into a pandemic is bound to be talked about. By electing to stage a live ceremony, the Hum Style Awards (HSAs) broke through the dark clouds that the coronavirus had cast upon the entertainment and fashion industries, and dusted out the erstwhile red carpet that had long been sulking away in the shadows.
The guest list featured a heavy smattering of famous names and social media buzzed with coverage from the show. This, of course, proved to be a burden as well as a blessing for the HSAs.
Aima Baig posts love filled pictures with forever date Shahbaz Shigri
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