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Kenyan based start-up Ajua has partnered with MTN Nigeria, one of Africa’s largest providers of communications services, connecting over 76.5 million people in communities across Nigeria, to resolve challenges currently being faced by over 40 million SME businesses in Nigeria. MTN recently launched EnGauge, a digital eCommerce customer engagement management platform developed in partnership with Ajua. The platform is set to transform how SMEs conduct business in the country. The platform is set to solve 4 of the UNDPs social development goals for Nigeria while also enabling business owners to oversee the smooth administration of transactions and operations of their companies. With the SME market in Nigeria currently valued at USD220 billion annually and statistics showing that businesses that adopt Customer Relationship Management (CRM) solutions see their productivity increased by 40%, this solution by both Ajua and MTN Nigeria is set to significantly empower SMEs to conduct bus

Tayo ashiruLynda saint nwaforCustomer relationship managementGoogle playChief enterprise business officerKenfield griffith sharedCustomer experienceNigeria countryவாடிக்கையாளர் உறவு மேலாண்மைகூகிள் விளையாடுதலைமை நிறுவன வணிக அதிகாரிகெண்பிெல்ட் கிரிஃபித் பகிரப்பட்டதுவாடிக்கையாளர் அனுபவம்நைஜீரியா நாடு