+134% YOY in channel viewership
+84% YOY in weekday viewership
New viewers: +25%
Male viewers: + 7% to 41%
A large part of BBNaija’s Live viewership comes from mobile: A reported 80%, which suits the new global tech direction. No other African - or maybe even European - show comes remotely close to these numbers and eyeballs. When BBNaija holds, the BBNaija channel has 10 times the numbers of any football broadcast. For context, the English Premier League is the biggest sporting event in Africa and it attracts daily allegiance. This then impacts the African ad, brand partnerships and endorsement ecosystem and causes a scramble to be on one of the world’s biggest reality shows as an advertiser, a partner or a sponsor and those slots come with heavy billing.
Nigerian Idol: Ortom decorates Francis Atela youth ambassador [PHOTOS] dailypost.ng - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailypost.ng Daily Mail and Mail on Sunday newspapers.
Olaoluwakitan Babatunde
Arguably, the pandemic erased doubts that TV culture is dying. If anything, it showed that TV is not going anywhere. Its mode of transmission may evolve but people will always rely on TV content to educate and entertain them. Thus, making the market a competitive one as networks, studios battle to dominate the market.
No doubt, content is everywhere but not everyone has access to premium content at affordable rates, particularly in Nigeria where economic hardships are taking a toll on citizens.
Enter MultiChoice Nigeria, the leading media and Entertainment Company in Nigeria. Since its services became available to Nigerians in the 90s, the company has made it a habit to offer the best possible TV programmes be it sports, entertainment or news to its teeming audience through its satellite and digital terrestrial television platforms: DStv and GOtv.
Malawian enthusiasts of TV reality shows are in for another treat as DStv will launch Big Brother Naija (BBNija) with a double show on Saturday and Sunday, July 24-25.
The auditions for the Season 6 done from May have been concluded for Africa’s biggest reality TV show and the special double launch show will air from 20:00 CAT onDStv channel 198 and GOtv channel 29 with a simulcast-on Africa Magic Showcase, Africa Magic Urban and Africa Magic Family.
A statement from MultiChoice says there will be no SMS voting for this season but will be on the Big Brother Naija website as well as on the MyDStv and MyGOtv apps.
Nigerian Idol: Bigi Refreshes Kingdom Kroseide to Victory thisdaylive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisdaylive.com Daily Mail and Mail on Sunday newspapers.