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There Are Extra Lincoln Discounts Dealers Won t Tell You About

The carmaker has made discounts more difficult to see. It s not unusual for automakers to adjust discounts and incentives throughout the year, but Lincoln has just made a change potential customers really ought to know about. A new bulletin sent to dealerships nationwide has been seen by CarsDirect and, in short, it limits the discounts dealers can advertise. As a result, customers may have a more difficult time finding the best prices. Why? Because Lincoln has changed its minimum allowable advertised price, or MAAP. It s also trying to get dealers not to advertise the exclusive Black Label models under MSRP.

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