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In March, Eat the Change Mushroom Jerky will launch in 1,000 retailers across the country. Founded by Seth Goldman, co-founder of Honest Tea and chairman of the board for vegan brand Beyond Meat, and Chef Spike Mendelsohn, renowned restaurateur behind the PLNT Burger chain and plant-based food advocate, Eat the Change aims to educate consumers that there are more planet-friendly ways to eat. The company’s first product, mushroom jerky, is available in five flavors: Sea Salt + Cracked Pepper, Hickory Smokehouse, Maple Mustard, Habanero BBQ and Teriyaki Ginger. As of March 1, the vegan jerky will be available at 308 Stop & Shop stores in the Northeast, 157 Fresh Market locations in the Southeast/Mid-Atlantic, 71 Giant stores and 49 Whole Foods Markets in the Mid-Atlantic region, and 250 independent retailers across the country, among others. Prices start at $5.99 for a 2-ounce bag.
The opportunity, as Bill Shufelt explained, was hidden in plain sight.
Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., believed that despite decades of stigma and ridicule for sober suds, modern consumers were ready and waiting for a better tasting and premium option. Following months of category research and market analysis, he launched Athletic Brewing Co. in 2017, which has emerged as the leading brand in a rapidly expanding market for non-alcoholic beer. Athletic has dominated the craft side of the category and holds a 54 percent share of the segment, which, according to Bill, is the fastest growing within non-alcoholic beer and grew over 300 percent in 2020.
February 04, 2021
Q: Is there a core question that has guided you through your career?
I would say it’s more the case that I’ve had an opportunity to reinvent myself every decade. I use the tools of microeconomics and game theory, so that’s consistent, but the nature of the problems considered has changed.
I started off working on problems of voting and aggregating people’s preferences. I worked on problems showing the existence of an equilibrium in cases where demand functions were quasi-concave rather than just concave. If that sounds technical, that’s because it is, in fact, technical. At that time, I was based in economics departments, first at Harvard and then at Princeton. Those are the types of questions that are often addressed in economics departments.
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Frontier Nutrition Raises $6 million Series B Financing led by Adjuvant Capital to Expand Access to Fortified Snacks
February 3, 2021 GMT
DHAKA, Bangladesh, Feb. 3, 2021 /PRNewswire/ Frontier Nutrition, a company manufacturing and marketing affordable fortified snacks in Bangladesh, has announced a $6 million Series B financing led by Adjuvant Capital, a life sciences fund backed by the Bill & Melinda Gates Foundation, the International Finance Corporation, and other prominent global health investors with a mission to finance technologies and products addressing high-burden public health challenges. Proceeds from the financing will be used to bring manufacturing of several products in-house, launch a sales and marketing campaign to raise awareness of the consumer brand Hashi Khushi, and develop new products that can be used in research studies and international humanitarian efforts. Concu