Back in April, Ford announced they were jumping on the autonomous driving bandwagon with their BlueCruise hands-free driving system. Now, GM is taking legal action against the Blue Oval, as they believe the name infringes on their similar Super Cruise system.
Over the past few weeks there have been ongoing conversations on the matter between the two automotive giants, ultimately ending with GM filing a lawsuit against Ford on the grounds of trademark infringement. The case will be taken to a United States federal court.
A statement following the filing said: “GM’s Super Cruise hands-free driver assistance technology was announced in 2012 and has been used commercially in-market since 2017. Our majority-owned self-driving subsidiary Cruise has been in business since 2013. While GM had hoped to resolve the trademark infringement matter with Ford amicably, we were left with no choice but to vigorously defend our brands and protect the equity our products and technology have earned
General Motors Suing Ford Over BlueCruise Name Usage
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