When choosing a wine, we might like to think we re calling upon our knowledge of terroirs, grape varieties and the best vintages.
But, according to a psychologist, we are just as likely to plump for a bottle simply because it has a simple name or a pretty picture of a giraffe on the label.
Oxford University professor Charles Spence has written a review of the psychology of wine.
In it he says shoppers faced with hundreds of bottles on a supermarket shelf may be so overawed that they opt for the one with the name that s easiest to pronounce.
According to a psychologist, we are just as likely to plump for a bottle simply because it has a simple name or a pretty picture of a giraffe on the label (file photo)
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The 1970s was the decade of cool cereals, slimming snacks and show-off dinner parties. When Generation X were children, the Egg McMuffin came out, cheese fondue was fashionable, Watergate salad became a family favorite and Blue Nun was the drink of choice. Take a trip down memory lane with these surreal meals from the Seventies.