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The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio
Boys+Girls, the branded entertainment agency was last night awarded a prestigious Yellow Pencil at the D&AD Awards in London for their work with Swim Ireland. The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio.
The ad in question was created last summer for Drowning Prevention Week for Swim Ireland. It features a young child crying out to their father - “Daddy! Daddy! Look at me!” The simple phrase is repeated over and over with the message at the end warning parents to never look away while their child is in the water. It’s a hugely important message delivered in a powerful and impactful way. Rory Hamilton chief creative officer at Boys + Girls says they are delighted with the win, “This is a massive achievement f
Rothco and Boys+Girls Bag 14 Awards at D&AD and The Caples Awards
May 28, 2021
With the annual awards season in the global advertising industry underway, two Irish agencies – Rothco, part of Accenture Interactive and Boys+Girls – have bagged a total of 14 awards between them in both the D&AD Awards and The Caples which were live-streamed this week.
In the D&AD Awards, Rothco took home three Graphite Pencils and three Wood Pencils for its ‘Saylists’ initiative, a collaboration with Warner Music and Apple Music that uses a custom algorithm aimed at augmenting speech therapy for young people with speech difficulties.
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Boys+Girls Win Two Pencils at D&AD Awards for Swim Ireland Campaign
May 26, 2021
Boys+Girls has picked up two pencils at the D&AD Awards 2021 for its 2020 Swim Ireland campaign.
The agency picked up a Yellow Pencil and a Graphite Pencil at the awards which were streamed live on Wednesday night.
The powerful radio and digital campaign was launched last year during lockdown and ahead of the busy Summer months. The campaign highlights how easy it is for a parent to stop monitoring their children as they swim and the horrific consequences than can occur when they do.
The 60-second radio ad takes a simple phrase that all Irish parents are well used to hearing: “ Daddy, daddy look at me.” As the child continues to urge her parent to look, her cry becomes more desperate and terrified.