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Why we need to reject fast fashion for sustainable picks as it s revealed we dump 250,000 tons clothing in Ireland alone
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Pieces from Primark s new collection
On Monday, fast-fashion giant Primark rolled out a new sustainable women’s leisurewear collection. Every hoodie, T-shirt and pair of leggings in the eight-piece range is made using 15-25 percent recycled cotton.
The new Primark Cares collection is certified by Recover, a Spanish material sciences company that cuts and shreds fabric previously thought of as waste product into clothing-grade fibre. Other fabrics used include sustainable cotton, organic cotton and polyester.
“At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price,” Primark Cares Director Lynne Walker said in a press release. Prices are consistent with the rest of Primark’s offering, ranging from £3.50 to £12.
Primark announces new collection launch with prices starting at £3 50
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Primark: ‘We can deliver sustainable clothing at value prices’
Primark is confident that it can produce sustainable clothing at value-led prices, the retailer told MPs at yesterday s Environmental Audit Committee (EAC) session.
Speaking at the cross-party environmental audit committee s (EAC)
Fixing fashion: Follow up session on 28 April, Katharine Stewart, corporate responsibility lead at Primark, said: “We are adamant that we stand for offering value. For many of our customers it is how they can afford to clothe their families. If you think holistically about the whole [production] process, it is possible to deliver value products that are sustainable. Our cotton programme has been set up with that in mind.
The search for fashion supply chain transparency
How can brands and retailers overcome traceability challenges to map exactly where their raw materials are coming from?
The fashion industry s notoriously long, fragmented and opaque supply chains can conceal human rights and environmental abuses. The Modern Slavery Act 2015 was introduced to try to make companies responsible for ensuring their supply chains were free from exploitation, but it was not until last month that the government announced financial penalties for those that fail to comply (box below).
The government s action follows a December BBC exposé of the forced labour of Uyghur Muslim people in the cotton industry in the Xinjiang region of western China. Several UK retailers, including Marks & Spencer, Next, and Tesco, banned the use of raw cotton from Xinjiang as a result.
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