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It will be the society event that kickstarts the summer season after a year of lockdowns.
As such, the annual Royal Ascot style guide heralds the arrival of a new fashion accessory that racegoers are urged to consider with great care: the face mask.
The guide states that face masks must be worn at this year’s event, as per Covid-19 protocols.
But while event organisers insist that attendees opting for the common or garden disposable surgical blue masks will not be refused entry, they are encouraged to go for something more elegant.
“It is requested that these are of a tasteful nature and selected with the same considerations in mind as when choosing a hat, waistcoat or tie,” the guide states.
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Today is World Earth Day and this year’s theme is ‘Restore Our Earth’ which focuses on natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems.
The Chronicle aims to run a series of.
How ‘sustainability’ became a dirty word in fashion
Does anyone know what it actually means?
Truly eco-conscious brands like Maggie Marilyn (pictured) prefer not to use the word sustainable
Credit: Maggie Marilyn
Stella McCartney summed it up best in an interview with the Telegraph last year: “I barely know what the word sustainability means anymore,” she told my colleague Caroline Leaper.
Neither do I, to be honest. There is no formal definition for the word, and yet countless fashion brands attach it to their products - whether they are produced in a planet-friendly way or not.
In fact, it has become so synonymous with ‘greenwashing’ (marketing waffle that suggests environmentally conscious intentions but doesn’t actually deliver anything concrete), truly ‘sustainable’ brands are doing away with the word altogether, in favour of language that speaks more accurately to their actions.