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Our strengthened Ecommerce presence has helped mitigate the impact from enforced closures of our stores. We returned to revenue growth in Q4, and our commitment to a full price stance over the period has seen significant online margin improvement. Our liquidity remains strong, with closing net cash ahead of last year and our facilities remain undrawn.
Despite all the disruption of the past year, Superdry has demonstrated its resilience and we have used this time to ensure the business is in the best possible shape for the future, really focusing on developing our digital presence and making strides towards our goal of being the most sustainable listed fashion brand. I m proud that we ve been able to accelerate our commitment to ensure all pure cotton items are organic by five years to 2025, working closely with growers in India, and that our focus in this area was recognised by Drapers at its Sustainable Fashion Awards in February.
Revenues fall at Superdry
Group revenue at the brand fell due to Covid-19 disruptions, but returned to growth by the last quarter of its financial year.
Group revenue for the 52 weeks from 26 April 2020 to 24 April 2021 fell by 21% year-on-year to £556.5m. The business recovered in Q4, with revenues rising by 0.8%, led by online and wholesale trade.
Store revenue for the year more than halved, falling by 50.9%, and accounting for £140.9m of sales. Ecommerce for the year rose by 33.8%, accounting for revenue of £202.9m. Wholesale revenues fell by 19.9% for the year, to £212.8m.
Superdry s ecommerce performance was strong in the last quarter, with revenue up 26.6% year-on-year to £40.9m. Stores lost 69% of trading time in the quarter due to Coronavirus restrictions. Wholesale rose by 13.5% in the quarter with revenues of £63.1m.
OUTDOOR clothing brand Craghoppers is opening a new store at Stroud’s Five Valleys shopping centre later this month. Founded in Yorkshire in 1965 Craghoppers aims to create comfortable and practical clothing at affordable prices and using the latest technology. The company prides itself on its ethical trading policy and on offering a lifetime guarantee and won Brand of the Year in the 2020 Drapers Sustainable Fashion Awards for its Mindfully Made project. Craghoppers is part of the Regatta family of brands and has 1,335 stores worldwide, 845 of them are standalone or concessions in the UK. The new store at Five Valleys will be near to the Five Valleys market and will cover 1,980 sq. ft. The company aims to open the doors when the restrictions on non-essential retail lift on April 12th.