Getting the tone right: Calzada Fox’s colour guidance
Words by Dominic Lutyens
In an industry where colour is often marginalised, Calzada Fox guides professionals towards the best colour choices – both visually and culturally
In 2018, trend-forecasting company WGSN declared that ‘Neo Mint’, a peppy peppermint green, would dominate fashion and interiors in 2020. And, lo and behold, we’re now witnessing a major trend for homeware and interiors in zingy mint, such as Junzi Kitchen’s latest Bryant Park location or TR Studio’s use of colour.
Such pronouncements are so influential that it seems that these prophecies not only predict but trigger trends. Colour psychology is another branch of the field. One well-known exponent, Angela Wright, believes that humans can be divided into four psychological types, who are attracted to four corresponding groupings of colours, an approach some might consider reductive and deterministic.