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July 1 2021, 12:15 pm | BY Kim Shaw | No Comments VMLY&R Commerce has kicked-off its agency appointment for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with a recent campaign for Hari Raya.   ‘Setelus Raya Carsome’ (Make It A Transparent/Honest Raya with Carsome), is the first campaign from VMLY&R Commerce since it was appointed as Carsome’s 2021 AOR in April, following a competitive pitch. Taking in insight from Muslim Intel Lab, VMLY&R’s data and insights hub which aims to help brands explore and understand the needs, aspirations, and behaviours of Muslim consumers, the campaign aims to reinforce Carsome’s brand promises of being ‘hassle free’, providing a service based on ‘honesty,’ ‘trust’ and ‘transparency’.

Hari rayaSetelus raya carsomeChan woei hernMuslim intel labSoutheast asiaSetelus raya carsomeHonest rayaSetelus rayaExecutive creative directorChief brand officerஹரி ராயதென்கிழக்கு ஆசியாநிர்வாகி படைப்பு இயக்குனர்தலைமை பிராண்ட் அதிகாரி