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The India chapter of the International Advertising Association (IAA) has come up with a powerful campaign - ‘The World Needs a Breather’ – to appeal to all segments of the industry to pause and take a deep breath, show more empathy for one another, at this time of crisis due to the COVID-19 pandemic. Says Megha Tata, President, IAA India & Managing Director-South Asia, Discovery Communications India, “This is a phase where everyone we know has experienced or heard of grief and pain and fear. But we seem to forget that this is just a phase. This too shall pass. Wise people have advocated less talk of negativity and more talk of positivity. It is in this spirit of positivity that we at the IAA India Chapter thought to flag what is needed most in our world today - empathy, sensitivity and compassion. We understand the imperatives of ROI, competitiveness and the need to perform well. But the industry, in India and around the world, needs to pause, look around

Joel netteyMegha tataInternational advertising associationFree press journalAdvertising clubAdvertising standards council of indiaIndian society of advertisersDiscovery communications indiaWorld needsManaging director south asiaIndian societyAdvertising standards councilIndian expressFinancial expressPresident joel netteyIndia chapter of international advertising association