Tourism Ireland chief executive Niall Gibbons has vowed the sector can recover in 2021 from the devastating effects of Covid-19.
Gibbons said after a devastating 2020, with the pandemic causing havoc for the travel and tourism industry across the globe, 2021 will see the restart of international travel.
Mr Gibbons said the organisation has a three-phase plan to restart, rebuild and ultimately redesign demand next year.
It is planning a significant kick-start campaign, which will be launched, possibly around St Patrick’s Day 2021, to drive bookings and revenue for tourism businesses.
It will deliver a very clear “book now” message to create demand for summer holidays here, in order to save businesses and create jobs.
Michelle Devane
Updated: 16 Dec 2020, 8:06
IRELAND S tourism chief has vowed the sector can recover in 2021 from the devastating effects of Covid-19.
Tourism Ireland chief executive Niall Gibbons said after a devastating 2020, with the pandemic causing havoc for the travel and tourism industry across the globe, 2021 will see the restart of international travel.
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The tourism industry in Ireland has endured a devastating 2020Credit: Getty Images - Getty
Mr Gibbons said the organisation has a three-phase plan to restart, rebuild and ultimately redesign demand next year.
It is planning a significant kick-start campaign, which will be launched, possibly around St Patrick s Day 2021, to drive bookings and revenue for tourism businesses.
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St Patrick s week set to be starting point for plan to rebuild Irish tourism sector after decimation in 2020
Tourism Ireland hopes to attract international visitors here again by the summer of 2021. By Press Association Wednesday 16 Dec 2020, 1:09 PM Dec 16th 2020, 1:09 PM 10,906 Views 12 Comments
Image: Brian Lawless/PA Images
Image: Brian Lawless/PA Images
ST PATRICK’S WEEK in March has been earmarked by Tourism Ireland as the time to launch its three-phase plan to restart and rebuild the Irish tourism sector next year.
Great Britain and mainland Europe are set to be the “priority markets” to attract tourists from in 2021, along with the United States.
Business Editor
Tourism Ireland is planning a major marketing campaign to kick-start the resumption of tourism back into the country next year, when the time is right.
The agency today shared its plans for recovery of overseas tourism in a virtual event that is being attended by hundreds of tourism companies from across the island and abroad.
The plan is focused on three phases aimed at restarting inbound visits, then rebuilding the market, followed by redesigning it.
The first phase next year will prioritise the restarting of business when the public health situation allows, with St Patrick s Day a possible start point.