âThe music industry has the opportunity to lead here,â says Lewis Jamieson, a spokesman for Music Declares Emergency. âIt can become the exemplar of a green recovery, and help the public to understand and support what that idea means.â
British independent label Ninja Tune has just announced ambitious and detailed plans in response to the new sustainability drive from the European Independent Music Companies Association. The labelâs funds and pensions are divested from fossil fuels, it is installing renewable energy systems in its London headquarters and it is encouraging the pressing plants that supply its vinyl to switch to green energy.
With only one album to perform, the band are already altering songs, adding tweaks to live performances whenever they do get to play. Evans and Hyde speak about how they stay strong not only as musicians but as friends and colleagues as well as being self-aware of the impact their music and personalities can have on listeners. They also bring up the idea of getting to perform live sometime soon, with the promise and glee of getting to come to America.
The imagery for the album is basic stock photos along with stock footage used for the videos. What was the idea behind that?
Ninja Tune and Beggars Group have announced plans to become carbon negative.
As part of ongoing commitments toward sustainability, Ninja Tune, home to Big Dada and Technicolour, alongside 4AD, Matador, Rough Trade, XL and Young s parent company Beggars, have shared plans on how they intend to become carbon negative over the next decade.
After hiring head of sustainability Will Hutton in March this year, Beggars is pledging to reduce its emissions by 46% by 2030. Speaking about the changes with Music Week, Hutton said: “To get to work on measuring and reducing our impact as quickly as possible, we took the decision to focus on UK-managed operations (about two-thirds of our business) at the outset of the project in September 2020. Over the summer of 2021, we will expand our data collection and analysis efforts to cover US-managed operations too, giving us a comprehensive oversight of the global business.
Ninja Tune have unveiled plans to become carbon negative.
The independent stalwarts have committed themselves to the new aim, moving from carbon neutral to enact carbon negativity measures.
It comes as the music industry looks again at sustainability efforts, with Music Declares Emergency’s Turn Up The Volume week launching today (April 18th).
Music Week hosts a special report on the label groups endeavours, with Beggars Group and Ninja Tune fulfilling their role as ounder members of IMPALA’s Sustainability Programme.
Beggars - 4AD, Matador, Rough Trade, XL and the recently re-named Young - have drawn up a new operations strategy, hiring Will Hutton as their first head of sustainability.
Green Scene: Indie Labels Outline Environmental Goals forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.