Nissan Announces Very Disappointing Strategic Electrification Goal ++
In the latest announcement about its carbon neutral goal for 2050, Nissan said that
100％ of its all-new vehicle offerings in key markets willt be electrified by the early 2030s.
This is probably one of the weakest strategic goals that we have heard recently. It s almost unbelievable that 10 years ago the Japanese company was at the forefront of electrification with the Nissan LEAF, which sold over 500,000 copies (cumulatively).
Let s just point it out: by the early 2030s (more than 10 years from now), 100% of all-new models (so not necessarily all models, but only the latest), will be electrified (which does not necessarily mean plug-ins), but only in key markets (Japan, China, U.S. and Europe).
Nissan has set the goal to achieve carbon neutrality across the company s operations and the life cycle of its products by 2050. As part of this effort, by the early 2030s every all-new Nissan vehicle offering in key markets will be electrified - 100% of the offering, Nissan said.
Nissan said it will pursue further innovations in electrification and manufacturing technology to make progress on the company s carbon neutrality goal in the following strategic areas:
Battery innovations including solid-state and related technologies to develop cost-competitive and more efficient electric vehicles;
Further development of Nissan s e-POWER electrified powertrains to achieve greater energy efficiency;