Hello, boomers radio How did you end up in the culture wars? msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Great Wave of Change, the podcast which captures the pre-eminent in finance, media, politics, and showbiz is this month featuring one of commercial radio s most successful businessmen, multi-millionaire Phil Riley.
It s hosted by the veteran City commentator, David Buik and long-time former Sky business editor, Michael Wilson.
Riley is behind a new digital radio station called Boom – which as its name suggests, is targeted at the growing audience of the grey surfers – the Baby Boomers.
Great Wave of Change podcast: Michael Wilson and David Buik talk to multi-millionaire Phil Riley, who is launching a new radio station for Baby Boomers
New radio station Boom is launched to target baby boomer generation thisismoney.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisismoney.co.uk Daily Mail and Mail on Sunday newspapers.
Meet the boomers taking on the BBC and launching a radio station for their generation
As Radio 2 shifts towards a younger audience, a group of industry veterans has created a new platform that speaks to people just like them
David Hamilton will be broadcasting from his home in Sussex
Credit: Christopher Pledger for The Telegraph
Baby boomers have found themselves increasingly dismayed when tuning into BBC Radio 2, the station that used to be theirs of choice. Time was when Terry Wogan would greet them in the morning with music from the likes of the Rolling Stones, Elton John and Queen. But Wogan gave way to Chris Evans, who in turn has passed the mic to Zoe Ball. And with each generation, there has been a change in sensibility. This month, the logic behind the move emerged: Radio 2 is trying to target ‘Mood Mums’, lower-income women in their 30s.