Brown-Forman to end Mangrove UK distribution deal 26th January, 2021 by Melita Kiely
The UK distribution of Brown-Forman’s entire portfolio will be brought in-house, marking the end of the company’s agreement with Mangrove UK.
Brown-Forman’s portfolio includes Jack Daniel’s
Mangrove currently distributes Brown-Forman brands including the BenRiach, GlenDronach and Glenglassaugh Scotch whiskies, the El Jimador and Herradura Tequila brands and Old Forester Bourbon.
The distribution agreement will end on 1 May 2021.
Jeremy Shepherd, Brown-Forman vice president, general manager, UK, said: “We would like to thank Mangrove UK for their work and valued contribution to helping build our premium Scotch whisky, Tequila and Old Forester brands in the UK.
By Sonya Hook
| 21 January, 2021
Mangrove UK has joined forces with Empirical to distribute the Copenhagen-based distillery’s spirits and RTDs.
Empirical’s founders, Lars Williams and Mark Emil Hermansen, have been creating spirits in their distillery since 2017. The duo said that “flavour is everything” and they are not afraid to experiment and innovate in their quest to find the perfect combinations. Their flavour inspiration comes from around the world. The two worked together at Noma, the two-Michelin star restaurant in Copenhagen, where Williams ran the test kitchen and Hermansen joined as concept manager, after completing his thesis on Nordic food at Oxford University.
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