What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits.
2020, right? How do marketers respond in 2021 which still, letâs all agree, has a very 2020 feel to it about 30 days in: no major economic recovery in sight, and COVID-19 still remains a huge threat to global health in spite of vaccine development.
Do you still be bold, exploring new markets, product innovation and new customers? Or do you revert back to the tried and true existing-customer playbook, upselling, cross-selling and investing deeper into customer loyalty programs?
High school senior cheers up Danville by hanging smiley faces
Rob Roth reports.
DANVILLE, Calif. - In this year of COVID-19, there may not be much to smile about these days. Except maybe in Danville.
Downtown is now dotted with smiley face signs. And people are taking notice. It s great. Especially in the time we are living in. We can all use a little cheer, says resident Niki Hall
The signs are all hand-crafted in the home workshop of 17-year-old San Ramon Valley High School senior Aidan Cox. I think everyone is a little down about no school and everything is closed. I thought a smiley face would cheer people up a little bit, Cox said.