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May 4 2021, 9:29 am | BY Ricki Green | 5 Comments They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWA\Sydney have created the new platform “Our Green Gold”. To launch they have embarked on the biggest official unofficial brand sponsorship campaign that the world has ever seen. Starring Australian comedian Nazeem Hussain, the film claims official unofficial sponsorship rights of everything from Sydney ferries to wheelie bins with yellow lids. The campaign will roll out across TV, Online, OOH while in social and PR, Australian Avocados will be activating a national official unofficial sponsorship drive encouraging Aussies to nominate all things green and gold for official unofficial – but actually official – sponsorship.

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