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When Californians learned in October that the waters off Santa Catalina Island once served as a dumping ground for thousands of barrels of DDT waste, the ocean science community jumped into action.
A crew was swiftly assembled, shipping lanes cleared, the gears set in motion for a deep-sea expedition aboard the Sally Ride, one of the most technologically advanced research vessels in the country.
On Thursday, the ship left San Diego and headed for the San Pedro Basin, where 31 scientists and crew members will spend the next two weeks surveying almost 50,000 acres of the seafloor a much-needed first step in solving this toxic mystery that the ocean had buried for decades.
Like SEO, digital public relations is a long play.
It’s organic, editorial, third-party credibility, and social proof.
Unlike paid advertising, there is typically no immediate gratification after launching a public relations program.
It’s about building a relationship with multiple media outlets including Google, social media channels, influencers, bloggers, and traditional journalists.
Why Digital Public Relations Will Not Work
Unrealistic expectations, misappropriated budgets, lack of experience, and poor communication are just a few of the ways to really f ck up the outcome of a digital public relations program.
“Spend an extra $100K this month on PPC or Facebook ads? No problem. Invest in the resources to reach top-tier influencers and media? No budget.” – said too many CMOs and CEOs.
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NOAA and The University of Southern Mississippi (USM) signed a 10-year agreement today to collaborate on ways to improve how uncrewed systems (UxS) are used to collect important ocean observation data and augment NOAA’s operational capabilities.
NOAA s New Ocean Exploration Ship to Be Based in Newport, RI
Discoverer will have the ability to deploy remotely operated vehicles to explore the ocean. (Photo: NOAA)
Newport, R.I. has been chosen as the future homeport for a new NOAA oceanographic research vessel being built for the agency. Discoverer will be a state-of-the-art ship that operates around the nation and the world to study and explore the ocean.
“Discoverer will be one of the world’s most advanced research vessels,” said Rear Adm. Nancy Hann, deputy director for operations for NOAA’s Office of Marine and Aviation Operations (OMAO) and deputy director of the NOAA Commissioned Officer Corps. “From its Rhode Island homeport, this ship will shed new light on unexplored areas of the ocean with the promise of bringing us many exciting discoveries.”