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Facebook commits $15m to regional Australian newsrooms
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Facebook will invest $15 million in regional Australian newsrooms as separate discussions for payment for journalism on the platform continues with Guardian Australia and Country Press Australia.
The Silicon Valley giant is in discussions to partner with The Walkley Foundation to distribute the investment in the form of grants which aim to support smaller regional, rural and diverse newsrooms as they develop new products and strategies to expand reach and revenue.
Facebook is committing to investing $15 million in regional newsrooms.
AP
Facebook Australia head of news partnerships Andrew Hunter said the social media behemoth will invest the funds where they are needed most.
NEWSPAPER readers in rural and regional Australia are five times more likely to go directly to their local newspaper website than Google or Facebook for local information, and almost 10 times as likely to go to their local news website over a council website for news and information.
Nearly two-thirds of local newspaper readers also indicate policies affecting the future of rural and regional media would influence the way they vote at the next federal election.
These are some of the key findings of a national survey of almost 4200 Australian country newspaper readers we recently conducted as part of a project to drive greater innovation in the rural and regional media landscape.
Newspaper readers in rural and regional Australia are five times more likely to go directly to their local newspaper website than Google or Facebook for local information, and almost 10 times as likely to go to their local news website over a council website for news and information.
Nearly two-thirds of local newspaper readers also indicate policies affecting the future of rural and regional media would influence the way they vote at the next federal election.
These are some of the key findings of a national survey of almost 4,200 Australian country newspaper readers we recently conducted as part of a project to drive greater innovation in the rural and regional media landscape.