Cinemas may be open, but PVR’s Q3 shows good content is badly needed
The multiplex sector has been among the worst hit due to the covid-19 pandemic, with operations remaining closed relatively longer than other sectors.
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Cinemas were allowed to resume operations from mid-October with 50% capacity. But PVR Ltd’s third quarter results show that this has barely moved the needle for the firm.
For the December quarter, consolidated revenues for the company declined by 95% vis-à-vis last year’s corresponding quarter to ₹45 crore. This is similar to the show in the September quarter, when revenues had declined 95.8%. Analysts at Motilal Oswal Financial Services Ltd estimate that even though cinemas opened with permissions for 50% occupancy, actual occupancy levels were only around 1% in Q3. Blame it on poor content. In a classic chicken-and-egg situation, producers are waiting for occupancy levels to rise before releasing movies in the
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