By Helen Gilbert2021-04-01T08:40:00+01:00
Source: Insane Grain
Warburtons has ploughed £250,000 into snacking brand Insane Grain as part of the Batch Ventures innovation fund.
The investment is the second one made by the 50:50 joint venture with independent business accelerator Mission Ventures, which provided capital for Dorset-based specialist biscuit manufacturer, The Artful Baker Ltd in February.
Insane Grain was founded by Rushina Shah in March 2020 and recently launched its bagged snacks range in Sainsbury’s Future Brands aisles. The snacks are made from the super-grain sorghum, an ingredient said to be nutrient rich and grown in some of the most poverty stricken, inhospitable and arid areas of the world.
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