ARN s Neuro Lab investigates power of radio engagement for advertisers mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The ‘Sound You Can See’ research studied how the brain processes radio, podcasting and music streaming.
Its findings, ARN said, show that people process them as fundamentally different products, which offers advertisers unique opportunities to promote their brands across each medium.
It’s part of a series to reshape the way the industry understands and uses audio advertising.
The ‘Sound You Can See’ study claims radio has an unrivalled ability to engage listeners, and to do so for extended periods. It said radio ads cause 60% more neural engagement than other audio formats, keeping the “brain on its toes”.
Comparatively, podcasting provided an environment primed for high levels of memory encoding, and music streaming’s relative strength was creating strong positive attitudes towards brands.
ARN announces Dynamic Audio 2 0 backed by Neuro Lab research mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
American College of Lifestyle Medicine Designates the Chanwuyi Lifestyle Medicine Program of Hong Kong as a Certified Program
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The American College of Lifestyle Medicine today announced Hong Kong-based Chanwuyi Lifestyle Medicine Program has earned Certified Lifestyle Medicine Program designation. The new designation recognizes evidence-based programs that meet rigorous requirements and standards for offering lifestyle modification as a therapeutic intervention for chronic disease treatment and reversal. Different cohorts showed various levels of improvement in cognitive function, emotional status and physical health. ST. LOUIS (PRWEB) February 02, 2021 The American College of Lifestyle Medicine (ACLM) today announced that Hong Kong-based Chanwuyi Lifestyle Medicine Program has earned Certified Lifestyle Medicine Program designation. The designation recognizes, supports and encourages adoption of
Researchers investigate cognitive brain mechanism devoted to reading
Letters, syllables, words and sentences spatially arranged sets of symbols that acquire meaning when we read them. But is there an area and cognitive mechanism in our brain that is specifically devoted to reading? Probably not; written language is too much of a recent invention for the brain to have developed structures specifically dedicated to it.
According to this novel paper published in
Current Biology, underlying reading there is evolutionarily ancient function that is more generally used to process many other visual stimuli. To prove it, SISSA researchers subjected volunteers to a series of experiments in which they were shown different symbols and images.