By Niamh Leonard-Bedwell2021-05-24T10:40:00+01:00
Source: Camden Town Brewery
The pasteurised cans are covered in warning stickers and are designed to ‘look just as terrible as they taste’
Camden Town Brewery has launched “the world’s first” positive beer recall to educate consumers about its brewing process, it said.
Consumers who manage to find one of the 50 “inferior” beers that have rolled out will be compensated with a year’s supply of Hells Lager, said Camden.
The recall is supported by a national TV ad, which depicts a press conference, held by an illustrated Camden employee and voiced by comedian Lolly Adefope.
Hells Lager to give away free beer for a year after brewing mix up
Anyone finding one of the pasteurised cans will be entitled to a year s supply of Camden Town Brewery s Hells Lager in return
Lager lovers are asked to be on the lookout for 50 cans of a popular brand that have accidentally been pasteurised
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Camden Town Brewery: Super Important Announcement by Wieden+Kennedy thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Camden Town Brewery is making a very big deal about not pasteurising its beer
If you find a dreaded pasteurised beer, the brand will compensate you with a year s supply of fresh, non-pasteurised lager.
by Sara Nelson
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To mark 50 years since our famous first league and FA Cup double and to celebrate the return of the cannon on our 2021/22 away shirt, Camden Town Brewery have launched a new Double Hells Lager.
Inspired by Bertie Mee s momentous campaign, which saw us win both the First Division and the FA Cup, our official beer partner have turned their iconic red can yellow for this limited-edition commemorative brew.
Made with Arsenal fans in mind, Camden Town Brewery have doubled all the best bits from their flagship Hells Lager and increased the ABV to 7.1% as a nod to the historic year.