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Camden Hells Lager launches beer recall to educate on its brewing process

By Niamh Leonard-Bedwell2021-05-24T10:40:00+01:00 Source: Camden Town Brewery The pasteurised cans are covered in warning stickers and are designed to ‘look just as terrible as they taste’ Camden Town Brewery has launched “the world’s first” positive beer recall to educate consumers about its brewing process, it said. Consumers who manage to find one of the 50 “inferior” beers that have rolled out will be compensated with a year’s supply of Hells Lager, said Camden. The recall is supported by a national TV ad, which depicts a press conference, held by an illustrated Camden employee and voiced by comedian Lolly Adefope.

Hells Lager to give away free beer for a year after brewing mix up

Hells Lager to give away free beer for a year after brewing mix up Anyone finding one of the pasteurised cans will be entitled to a year s supply of Camden Town Brewery s Hells Lager in return Lager lovers are asked to be on the lookout for 50 cans of a popular brand that have accidentally been pasteurised Sign up to our newsletter for daily updates and breaking newsInvalid EmailSomething went wrong, please try again later. Sign up here! When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice.

Camden Town Brewery: Super Important Announcement by Wieden+Kennedy

Camden Town Brewery: Super Important Announcement by Wieden+Kennedy
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Camden Town Brewery is making a very big deal about not pasteurising its beer

Camden turn can yellow to celebrate 71

To mark 50 years since our famous first league and FA Cup double and to celebrate the return of the cannon on our 2021/22 away shirt, Camden Town Brewery have launched a new Double Hells Lager. Inspired by Bertie Mee s momentous campaign, which saw us win both the First Division and the FA Cup, our official beer partner have turned their iconic red can yellow for this limited-edition commemorative brew.     Made with Arsenal fans in mind, Camden Town Brewery have doubled  all the best bits from their flagship Hells Lager and increased the ABV to 7.1% as a nod to the historic year.  

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