Credit:
Sean T. Smith for Ad Age
Fernando Machado, one of the nation’s most high-profile chief marketing officers whose work helped reignite momentum at Burger King and Popeyes, is leaving parent company Restaurant Brands International for an undisclosed position.
Machado, when asked where he is heading next, said he would reveal his next role “soon,” but declined to elaborate further.
Machado joined Burger King as head of brand marketing in 2014 after 18 years at Unilever. He was named Burger King’s chief marketing officer in 2017 and became global CMO of parent company Restaurant Brands International at the beginning of 2020.
“I am leaving RBI and hope to announce where I’m going soon,” Machado said in a statement to Ad Age. “It’s a great opportunity for me. It has been an amazing seven years at Restaurant Brands International. I am super proud of the team’s impact on the brands, especially Burger King, and work around sustainability, food quality, and di
Tim Horton’s has launched its new and improved Roll Up To Win event, and it’s all online, making everyone a winner.
“Please Play Again” is long gone, and guests will earn one roll for each eligible item, including cold beverages, breakfast sandwiches, and breakfast wraps, in addition to hot beverages.
“We’re so excited to kick off this Roll Up reinvention that will see Tim Hortons guests win on every single Roll,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“Canada’s beloved annual Roll Up tradition is better than ever this year, and we’re excited [to see] how we can continue to improve the game going forward by making it digital.”
Roll Up To Win™ is here! The all-digital Tim Hortons® contest launches today with our largest prize pool ever and every Roll wins! yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
One of Canada’s most recognized marketing campaigns is going fully digital as Tim Hortons swaps out printed messages under rolled up coffee rims for sca.
One of Canada’s most recognized marketing campaigns is going fully digital as Tim Hortons swaps out printed messages under rolled up coffee rims for scanning a loyalty card or app. The chain’s annual spring prize contest is now simply Roll up to Win – rather than Roll Up The Rim To Win – eliminating the […]