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Sponsored content 74% of consumers compare both private-label and name-brand versions before purchasing 2020 gave retailers an opportunity to test the staying power of their house brands. As panic-shopping cleared grocery shelves, house brands were snapped up by consumers who were willing to purchase a new, more affordable label. With the shelves fully restocked and spending levels projected to rise, will consumers continue to purchase house labels over their favorite nationally advertised brands? In May 2021, we conducted a study of 2,132 consumers and asked them about the value of name brands, private labels and their current purchasing habits. Here’s what we learned.

Trader joeGreat valueவர்த்தகர் ஓஹோநன்று மதிப்பு