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Every child, naughty and nice alike, knows that Santa Claus makes his home at the North Pole. But for a generation of local children, the jolly old elf’s Crescent City headquarters was at Piffet’s, a “variety and curiosity” store that, especially during the holidays, was as synonymous with Christmas in 19th-century New Orleans as Mr. Bingle is now. “The name was associated with what was considered one of the largest toy stores in the South,” according to a 1922 article in The Times-Picayune. “… Promise of a toy from Piffet’s would quiet the most fretful child.” That 1922 article went on to recount a two-line, only-in-New-Orleans lullaby that was said to be deployed frequently to lull children to sleep: “Go to sleep, baby, and don’t you cry; I’ll buy you a toy from Piffet’s by and by.”

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