Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.
Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.×
Agencies are optimistic that ad volumes and spend will rebound
As annus horribilis 2020 a year when media and advertising got ravaged comes to a close, a few trends will remain irreversible as the industry looks ahead with optimism in the new year.
Digital will continue to dominate; new categories such as edtech, online gaming and wellness products have emerged this year as top advertisers. Lastly, the pandemic has tilted consumers towards e-commerce and digital payments more than any blandishments by the government or retailers.