Skateboarding is one of four sports that will be contested at the Olympics for the first time this summer, stepping onto the largest stage in global sports. Surfing, rock climbing and karate are the others, while baseball and softball which had previously been in the Olympics but were later discontinued are also returning to the Olympic program.
Long perceived as the go-to sports for rebels and free spirits, the likes of skateboarding, rock climbing and surfing have long since gone mainstream. They have international federations, world championships and fans around the globe.
Their inclusion at the Olympics, however, serves as a key sign of legitimacy and an opportunity for expansive growth.
Analytical mind pushes Duffy to Olympic heights
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Utah Olympians Heading To Tokyo For 2020 Games
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Climbing to make debut at Tokyo Games
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RISE Brewing Co. Sponsors Emerging “On the RISE” Athletes Ahead Of The Summer 2021 Tokyo Games
NEW YORK, N.Y. – In their mission to support and spotlight professional athletes who are On the RISE, RISE Brewing Co. has partnered with professional athletes – Taekwondo Athlete Paige McPherson and American Professional Climbers, Nathaniel Coleman and Kyra Condie – ahead of the Summer 2021 Tokyo games.
“As we continue to build and expand on the RISE Brewing Co. brand, we’re not only committed to creating great tasting, organic coffee and organic oat milk, but we’re also dedicated to making a positive impact and supporting individuals who make a difference in their communities,” said Mia Perovetz, Director of Brand Partnerships at RISE Brewing Co. “At RISE, we’ve found that what inspires us most are these everyday people working hard to achieve their goals and advocating for what they believe in, and we want to do everything that we can to highlight their journey an