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Nature Valley Launches First-Ever Store Drop-off Recyclable Snack Bar Wrapper Nature Valley Launches First-Ever Store Drop-off Recyclable Snack Bar Wrapper The brand that created the granola bar innovates again with new packaging technology to drive sustainability in the snack and CPG industry. Published 02-16-21 Submitted by General Mills MINNEAPOLIS, February 16, 2021 /CSRwire/ - Nature Valley is leading the charge to a more recyclable future and today, launches the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle with the brand’s iconic Crunchy granola bar. The newly packaged bars are on shelves this spring and bring Nature Valley closer to achieving its commitment to 100% recyclable packaging by 2025. By purposefully not patenting this wrapper, Nature Valley is welcoming other food brands to apply the technology to their product portfolios.

United statesSusie newshamBrian higginsBetty crockerEl pasoMary jane melendezMills corporate communicationsAction programNational park foundationHartman group sustainabilityStore drop offNature valleyHartman groupGeneral millsGrain snacks business unit directorRecycling partnership