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There has been a notable push over the last few years to improve accessibility in game development. From behemoth studios such as Naughty Dog to indie developers such as Special Magic Games, new accessibility features are being implemented and innovated upon but there s some catching up to be done when it comes to the marketing and PR for those very same products.
Marketing takes many forms across different media online trailers, adverts in magazines, even altering London underground signs to promote a new console launch. In the games industry, social media marketing has become the quickest way to deliver promotional assets and information, and some companies have started sharing information about accessibility features prior to a game s launch, detailing what features will be available. Team17 published an accessibility-focused trailer for Overcooked! All You Can Eat, for example, and Naughty Dog presented an extensive blog post for The Last of Us Part 2.
The creator of Deus Ex and industry legend Warren Spector will be chatting to indie devs at GI live: Online.
He is one of our special guests for the event, joining Brenda Romero, John Romero, Team17 CEO Debbie Bestwick and UKIE head Jo Twist. The industry experts will be popping into our Discord between Wednesday, April 14th - Friday, April 16th to answer your questions. Tickets are on sale now.
Alongside the special guests, GI Live: Online boasts a full 1-to-1 meeting system, a series of talks from industry leaders, plus roundtables from platform holders, investment experts and more.
Talks include sessions with former EA, Xbox and Liverpool FC exec Peter Moore, Minecraft head Helen Chiang, Velan Studios president Guha Bala, IO Interactive CEO Hakan Abrak, LEGO Ventures Rob Lowe and NDreams business development manager Nadine Oehmcke. We can also announce two new talks set for the event. Amy Wu, partner at Lightspeed Venture Partners, will be delivering a session looking at inve
Industry legend Warren Spector joins GI Live: Online
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