Tiong Bahru Bakery rebrands handwash to distance from Chanel fragrance Details 22 February 2021
Local bakery brand Tiong Bahru Bakery has rebranded its brioche-scented handwash shortly after going public with it. The handwash was initially named Brioche N°5 , which was a similar name as Chanel s fragrance N°5 . As such, the bakery has silently rebranded the product to Brioche No. 1 .
In a statement to
MARKETING-INTERACTIVE, a spokesperson from Tiong Bahru Bakery said it decided to change the name of its handwash to avoid any potential confusion with other brands that are in the beauty market . It is added that the move came as Chanel shared with the brand that the former owns the trademark to N°5 .
January 29, 2021
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Always on the hunt for new dining spots? We bring you sound bites on where to eat, including new restaurant and eatery openings, the best places for your after-work tipple, and what’s new in the food scene.
For this week, our hit-list includes Club 5 at Parkroyal on Beach Road for fab innovative drinks and great bar bites, Bedrock Bar & Grill for Yamaguchi Aged wagyu beef, and delicious yoghurt shakes from Hey Yogurt.
1. Club 5 at Parkroyal on Beach Road
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With 34 years of history, the newly revamped Club 5 at Parkroyal on Beach Road has been transformed into stunning Art Deco-inspired space by Emma Maxwell.
PHOTO: Screengrabs from Instagram/ fannaiaiwong, gurmit.65
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