Once the software update is installed something most iPhone users do even existing apps already on the device will be required to ask and receive consent to track online activities. That’s a shift Facebook fiercely resisted, most prominently in a series of full-page newspaper ads blasting Apple.
Until now, Facebook and other apps have been able to automatically conduct their surveillance on iPhones unless users took the time and trouble to go into their settings to prevent it a process that few people bother to navigate.
“This is an important step toward consumers getting the transparency and the controls they have clearly been looking for,” said Daniel Barber, CEO of DataGrail, a firm that helps companies manage personal privacy.
Apple crackdown on iPhone privacy | firstcoastnews com firstcoastnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from firstcoastnews.com Daily Mail and Mail on Sunday newspapers.
FILE – In this Aug. 11, 2019, file photo an iPhone displays a Facebook page in New Orleans. (AP Photo/Jenny Kane, File)
SAN RAMON, Calif. (AP) Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones to help sell more advertising.
The new privacy feature, dubbed “App Tracking Transparency,” rolled out Monday as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other’s business models and motives for decisions that affect billions of people around the world.
Apple iPhone cracks down on Facebook, other apps secretly tracking users
Updated 2:49 PM;
Today 2:49 PM
FILE - This Dec. 16, 2020 file photo shows an illuminated Apple logo at a store in Munich, Germany. Apple is following through on its pledge to crack down Facebook and other snoopy apps that secretly shadow people on their iPhones to help sell more advertising. The new privacy feature, dubbed “App Tracking Transparency,” rolled out Monday, April 26, 2021, as part of an update to the operating system powering the iPhone and iPad. (AP Photo/Matthias Schrader, File)AP
Facebook Share
SAN RAMON, Calif. (AP) Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
by Associated Press April 26, 2021 .
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
The new privacy feature, dubbed “App Tracking Transparency,” rolled out Monday as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other’s business models and motives for decisions that affect billions of people around the world.
“What this feud demonstrates more than anything is that Facebook and Apple have tremendous gatekeeping powers over the market,” said Elizabeth Renieris, founding director of the Technology Ethics Lab at the University of Notre Dame.