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Brands and Nikolaos Tsitiridis Talk Tête-à-tête On bTV s Late Night Show

Brands and Nikolaos Tsitiridis Talk Tête-à-tête On bTV’s Late Night Show Each late night offers a new challenge, which offers a great opportunity for brands to join in 16 Декември 2020 In the new season of the Nikolaos Tsitiridis Show in line with the changing profiles of the audience, the media successfully established a thematic weekly structure of the show where every day follows a certain concept - Star Games on Monday , Party Tuesday , Comedy Wednesday , Online/Digital Thursday and Sexy Friday . The brands, integrated in the right context and in an authentic environment, get a bigger and more memorable exposure, thus strengthening both the concept of the show and their own identity. And the concept of individual days sets a clear key to the opportunities for the presence of advertisers, which opened the door to the realization of several notable brand integrations in recent months.

Martin Svehlak

Martin Svehlak th 2020. He has worked in print, radio, digital, and TV media in the Czech Republic since 1993 and has held a number of diverse positions from editor to editor-in-chief and executive management roles. At the end of the 1990’s, Mr. Svehlak took positions as editor and deputy editor-in-chief of BLESK, the most-read Czech daily. He then founded and led a 150-person team at Czech press agency Mediafax. From 2013-2018, Mr. Svehlak was head of news, investigative journalism, and sports at TV Nova in the Czech Republic. Under his leadership, the TV station maintained its position as the most admired and watched TV news source.

bTV Media Group appoints Martin Svehlak as CEO

bTV Media Group appoints Martin Svehlak as CEO 14 Декември 2020 bTV announces that Florian Skala has resigned from his position as CEO of bTV and effectively immediately Martin Svehlak has been appointed as new CEO. Mr. Svehlak brings a rare depth of diverse media knowledge and managerial experience that spans TV, print, and online media, as well as digital platforms. Mr. Svehlak, a Czech national, will report directly to Lubos Jetmar, CEO of CME Bulgaria.   “2020 has been challenging for the entire media industry and for bTV as well. The company was in the midst of an acquisition for most of the year and when you put COVID-19 in the middle of all that, it’s not surprising a certain esprit was lost. My intention is to infuse a new energy back into our content and programming and modernize our digital distribution with the objective of providing the best-in-class Bulgarian audience experience,” said Martin Svehlak, newly appointed CEO of bTV Media Group.

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