Proposed Megaproject the Latest to Redefine Los Angeles Core James Brasuell Michael Lewyn Dan Kaplan James Brasuell
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Proposed Megaproject the Latest to Redefine Los Angeles Core
A proposed $2 billion megaproject would expand the footprint of the ongoing reinvention of Downtown Los Angeles and its surrounding neighborhoods. April 30, 2021, 8am PDT | James Brasuell |
Continuum Partners CEO Mark Falcone and the development site (Continuum, iStock, Google Maps)
The megaproject is the largest to come out of the pandemic era and one of the most ambitious Los Angeles has seen in years.
Continuum Partners wants to build a $2 billion mixed-use development that would deliver 1,500 residential units, office space and a hotel in the Arts District, near Skid Row. Plans were revealed early Thursday, according to the Los Angeles Times, which first reported the story.
Called Fourth & Central, the complex would include 10 buildings, with 572 condominiums and 949 apartments, according to the report. There would be 216 units set aside as affordable. The project would also deliver a 68-room hotel, 400,000 square feet of office space, and an unspecified amount of retail space.
Feds look to sell bulk of former VA hospital campus in east Denver
Thomas Gounley photo)
The federal government is looking to sell two-thirds of the former VA hospital campus in eastern Denver, after opening a new facility in Aurora in 2018.
A spokesman for the Department of Veterans Affairs said it has “excessed” eight acres at the corner of 9th Avenue and Clermont Street, in the Hale neighborhood, to the General Services Administration.
The GSA, a separate agency that manages government real estate, is in charge of unloading the property, and has hired brokerage firm Savills.
“We are in the process of developing materials for the offering,” a GSA spokesman said.
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
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