Shaping Urban Identity Through Facade Design & Innovation
Rohit Suraj, CEO & Design Director at Urban Zen
A passionate proponent of independent thinking and creative change, Rohit is a TedX Speaker and has been awarded as one of the Top 50 Architects and Interior designers of 2020. Headquartered in Hyderabad, Urban Zen is a boutique firm specialized in the design, construction, and finishing of residences, establishments and other niche commercial spaces.
Controlling perception is the foundation of design innovation. Perception is awareness shaped by belief. Belief controls perception. Rewrite beliefs and you rewrite perception. Rewrite perception and you rewrite history. Shaping urban identity through façade design and innovation therefore hinges on our ability to shape ‘perception’ and then lives.